What's New & What's Next for DGC in 2020

Posted on October 05 2020

2020… Am I right?

What a year it has been! Although none of us could have anticipated the events of this rollercoaster year, we have continued to forge on, fight for our businesses and adapt to the new way of normal. We know you have been working hard to reinvent, stay relevant and fight for prosperity through the ups and downs, and the Detroit Grooming team has been right there with you!

Let’s take a moment to recap some of the awesome new products Detroit Grooming has launched in 2020. If you missed any of it, don’t worry I’ve got you covered.

What's New?

Back in March we released the now staple scent of our collection, 313. Launched on March 13^th and named after Detroit’s iconic 313 area code, this scent smells so good it will have you forgetting all your problems and worries of 2020.

Available in a 4 oz or 2 oz Butter and a 1 oz Oil, no Detroit Grooming spread is complete without it. With its unique, one-of-a-kind label sporting The Spirit of Detroit, this toasted vanilla and amber scent has us swooning every time we get a whiff!

Our beloved Beard Conditioner launched back in 2019 and has quickly become one of our top selling products. Complete with biotin to help strengthen and promote hair growth, it is now available in an 8 oz and 4 oz size. Any client with a beard needs this nutrient packed, anti-oxidant filled conditioner in their daily beard care routine!

Up next we have our Hunters Creek Butter. The Detroit Grooming butter formula is perfection in a jar, but some clients just don’t love having a scent on their face all day (we know, it’s hard to believe but they’re out there!) That’s why we came out with this 2 oz unscented gem that has all the great benefits of our standard butter just sans the fragrance.

Lastly, we brought back our staple beard styling agent, the Beard Wax (now new and improved!) This strong hold wax gives the nourishment every beard demands along with the shaping power of a styling product. Now available in a 2 oz. jar and in our all-time favorite scent, Corktown.

What's Next?

So what can you expect from us in the upcoming months? Some amazing new products, that’s for sure!

With the holidays right around the corner, we’ll be bringing back our unique Christmas Beard Oil and Butter, which is not your traditional cinnamon and peppermint aroma. The Detroit Grooming Christmas is pine needle, cedar and leather- a masculine scent that lasts all day while nourishing, moisturizing and revitalizing even the coarsest of beards, perfect for the harsh winter weather.

Our Holiday gifts sets will be launching by early November so get your hands on these while supplies last! We’ll have something for everyone wrapped in perfect, holiday cheer.

Do your clients have a favorite scent, but wish they could use it for all their beard care needs, start to finish? As we work towards rounding out each scent profile, keep an eye out for your all-time favorites becoming available in many of our tried and true products. Traverse City Beard Wash? Corktown Beard Conditioner? These are just a few possibilities that could be on the horizon.

As we conquer every area of the Men’s Grooming game, look out for some brand new products to expand our line in 2021: deodorants, lotions, styling products and more! As well as some incredible new label redesigns as we continue to strive to be at the forefront of all things Men’s Grooming.